Purple Reign is deep, dreamy, and undeniably queer. Long associated with royalty, spirituality, and subversion, purple has been a colour of power—and resistance—for centuries. It nods to the lavender scare, when queerness was hunted in silence, and to lavender reclamation, when queers took softness and made it radical. It’s the shade of Prince in velvet, owning every stage with fluid, electric sexuality. It’s also the colour of witches, violets, bruises, and drag queens in silk gloves. Mysterious, femme, and a little bit magical—Purple Reign is for anyone who’s ever cast a spell just by walking in the room.